A Brief Introduction of Shandong College of Tourism and Hospitality
银河集团198net(澳门)国际有限公司-登录GREEN LIFE自1991年燕子山下事业初创,已然走过了30个年头。20世纪80年代,神州大地改革开放大幕拉开,旅游业发展风起云涌。
1988年,在“创建山东自己的旅游学校”的铿锵誓言中,在二环东路、燕子山下、琵琶泉畔,山东省旅游学校破土动工,应运而生。此后,学校紧紧围绕“培养什么人和怎样培养人”这一教育的核心问题,立足旅游业,面向山东,辐射全国,走向世界,认真贯彻落实党和国家的教育方针,认真履行“立德树人”根本任务,凝心聚智,开拓创新,大胆探索,学校各项事业发展迅速步入快车道。1991年正式招生办学,首届学生90人;2004年改建为专科层次的全日制普通高等学校,正式迈入高等职业教育领域;2005年整体搬迁到济南章丘大学城新校区,办学条件获得突破性提升;2008年,获评美国优质服务科学学会世界服务业最高荣誊国际“五星钻石奖”,是世界上唯一获此奖项的教育机构;2009年,发起成立“中国旅游院校五星联盟”,与中国最好的五所旅游院校共同打造中国旅游教育常青藤联盟;2012年,入选山东省高等教育名校建设工程首批特色名校,跻身山东高等职业教育第一阵营;2014年,获评全国职业教育先进单位称号,在全国高等职业教育领域具有了应有的影响力。2019年,入选山东省优质高职院校建设工程,进入高质量发展新阶段。
建校30余年来,山东旅院认真探寻旅游产业运行规律和旅游职业教育人才培养规律,形成了自己独特的精神价值体系。学院始终坚持“旅游教育与市场接轨,与国际一流水准接轨”的办学方向,打造以校训为统领、具有鲜明山旅特色的“七大”办学理念体系。包括:“我们的天职是创造幸福”的山旅校训、“现代旅游管理服务精英的摇篮”的山旅定位、“教育学生学会求知、学会做事、学会共处、学会做人”的山旅使命、“服务为本”的山旅精神、“我们是绅士淑女,我们培养绅士淑女”的山旅气质、“职业精神、职业素养、职业技能”的山旅素养、“建设人文化、生态化、数字化、国际化的国内一流、世界知名的旅游学院”的山旅愿景。在校园文化建设中,奉行兼容并蓄,将服务文化、职教文化、红色文化、齐鲁文化、泉水文化、国际先进文化有机融合,受到社会各界的广泛好评。先进的办学理念使学院驶入了健康发展的快车道,成为推动学院各项事业发展的巨大引擎。
建校30余年来,山东旅院获得了诸多引以为荣的“第一”和“唯她是全球获世界服务业最高荣誉“国际五星钻石奖”的学校;她是拥有校内四星级实习酒店的学校;她是建有校内大型高尔夫球练习场的学校;她是拥有AAA级校园景区的学校;她是赴海外研修实习渠道最多、学生数量最多的旅游学校
建校30余年来,山东旅院始终以服务经济社会发展为己任,向社会培养输送了40000多名优秀毕业生,培训了近100000名旅游及相关行业的从业人员。毕业生供不应求,近几年用人单位需求量与毕业生数量一直保持在5:1至8:1的比例,毕业生一次就业率保持在97%6以上,海外就业率超过15%。近年来,先后荣获全国职业技术学校职业指导工作先进学校、全国国防教育特色学校、全国旅游职业教育校企合作示范基地、山东省省级文明单位、全省旅游系统先进集体、山东省高校校园管理先进单位、山东省大学生创业教育示范院校等荣巻称号。学院党委被省委高校工委授予“科教兴鲁先锋基层党组织”称号
建校30年来,山东旅院从小到大,由弱变强,从第一届95名学生到如今的9000名在校生;从原校区的80亩校国到如今的1000盲校园;从最初的1个专业到如今的32个专业;从首届毕业生95人到如今的累计培养40000万毕业生;从一名行业新兵到稳居中国旅游教育第一阵营前列,完成了成长历程中的华丽蜕变,开创了中国旅游教育独一无二的“山旅模式”。
建校30余年来,山东旅院就像一列奔腾的动力火车,凭着异乎寻常的创业勇气、创造精神、创优智慧,抢占了中国旅游教育一个又一个的制高点。
作为一所年轻的学校,山东旅院之所以能在短短的30年内实现跨越式发展,实现从一名高等教育的初窺门径者到享有盛誉的中国旅游名校的华丽蜕变?首先,得益于党的改革开放政策,没有改革开放就没有山东旅院的今天;其次,得益于中国旅游业特别是山东旅游业的蓬勃发展,是旅游业这方沃土育成就了年轻的山东旅院;再次,是学校准确把握了旅游职业教育的实质,那就是:以立德树人为根本,以服务经济社会和行业发展为己任,坚持文化立校战略,大カ推进校企合一和国际化合作办学,不断凸显办学特色。
中国特色社会主义进入新时代,中国人民已经实现了第一个百年奋斗日标,在神州大地上全面建成了小康社会,全党全国人民正在意气风发向着全面建成社会主义现代化强国的第二个百年奋斗目标奋力迈进。山东旅院也迎来自己30岁的生日。30年,在时间的长河中不长,如白驹过隙一闪而过;30年,在历史的长河中不短,足以改变许多人许多事。习近平总书记指出:“一切向前走,都不能忘记走过的路;走得再远、走到再光辉的未来,也不能忘记走过的过去,不能忘记为什么出发。”回首过往,30年风雨兼程,30年意气风发,30年山旅桃李满天下。展望未来,文化和旅游融合发展成为新趋势,党和国家对旅游业赋予了新的使命和责任,这对旅游人才培养提出了更高要求。“路漫漫其修远兮,吾将上下而求索”。中国旅游业新一轮变革的号角已经吹响,面对新形势、新机遇、新挑战、新任务、新使命,山旅人将以服务中国旅游业发展为己任,坚定不移地奉行文化立校”战略,大力推进国际合作和校企合作,履行时代和行业赋予的历史使命,立德树人,为党育人,为国育才,全力创建职业教育创新发展高地和全省优质高职院校,让山东旅院的幸福光环更加耀眼,并让这种幸福感伴随每一个山旅人的一生。
Shandong College of Tourism and Hospitality(SCTH) has gone through 30 years since its establishment situated in Yanzi Mountain in 1991. With China’s reform and opening up in the 1980s, the development of tourism was surging.
With the guidance of the sonorous oath to “create Shandong’s own tourism school” in 1988, the Shandong Provincial Tourism School, the original name of SCTH, was built at the foot of Yanzi Mountain by the Pipa Spring. Focusing on the core issue of “what kind of talents to cultivate and how to cultivate the talents”, SCTH supports the development of Shandong tourism, influencing that of the whole country and even the whole world. Fostering virtue through education as the basic task, SCTH conscientiously implements the educational policy of the Party and the country. With wisdom and the spirit of pioneering, innovation and exploration, the school has developed at a breathtaking pace.
In 1991, SCTH was officially recruited and there are 90 students in the first batch. In 2004, it was upgraded into a public college level and officially entered the field of higher vocational education. In 2005, it was relocated to the new campus of Zhangqiu University Town in Jinan and the operating conditions were significantly improved. In 2008, awarded the “Five-Star Diamond Award”, the highest honor in the world service industry by the American Academy of Quality Service Science, SCTH becomes the only educational institution in the world to receive this award; In 2009, SCTH, with the five best tourism colleges in China, initiated the establishment of the “Five-star Alliance of Chinese Tourism Colleges”, the Chinese Tourism Education Ivy League. In 2012, it was selected as one of the first batch of Shandong Provincial Skill-oriented Colleges and become a major college in Shandong higher vocational education. In 2014, it was awarded the title of National Advanced Vocational College, and has a due influence in the national higher vocational education field. In 2019, the college has been successfully named Shandong High Quality Higher Vocational College in Construction Project, entering a new stage of high-quality development.
Over the past 30 years, SCTH has developed by following the rules of tourism industy and vocational education and formed its own unique spiritual value system. Insisting on combination of market orientation and international education standard, the college creates a unique value system of seven major concepts under the guidance of college motto with distinctive tourism characteristics. The seven major concepts include the following. The SCTH motto of “Happiness is our vacation”. The SCTH orientation of “The cradle of modern tourism elites”. The SCTH mission of “Educate students to learn to know, learn to do, learn to live together, and learn to be”. The SCTH spirit of “Service-oriented”. The SCTH temperament of “we are gentlemen and ladies, we cultivate gentlemen and ladies”. The SCTH quality of “professional spirit, professional quality, professional skills”. The SCTH vision of "building domestic first-class, world-renowned tourism academy characterized with internationalization, humanization, digitization and ecologicalization”. In the construction of campus culture, with the pursuit of inclusiveness, SCTH integrates service culture, vocational education culture, red culture, Qilu culture, spring water culture, and international advanced culture into college culture, which are widely praised by all walks of life. Those advanced ideas have contributed SCTH to a fast track in various fields as powerful as an engine
Since its foundation more than 30 years ago, SCTH has won many proud “firsts” and the only college in the world that has won the international “Five-Star Diamond Award”, the highest honor in the world’s service industry;
It is a college with a four-star internship hotel on campus;
It is a college with a large golf driving range on campus;
It is a college with an AAA-level campus scenic spot;
It is the tourism college with the largest number of overseas study students and interns and the largest number of overseas channels.
SCTH has taken serving the socioeconomic development as its own mission, having trained more than 40,000 excellent graduates and almost 10,000 trainees from tourism industry during the past 30 years. Demand has outstripped supply of our graduates, with the ratio of employer demand to the number of graduates having remained at 5:1 to 8:1 in the past few years. The employment rate of the students upon graduation is above 97%, overseas employment rate above 15%. In recent years, SCTH has attained the following honorary titles such as the National Advanced Vocational Colleges in Career Guidance, Characteristic College of National Defense Education, National Tourism Vocational Education Model School-Enterprise Cooperation Base, Shandong Civilized Unit of Provincial Organizations, Shandong Provincial Advanced Unit of Tourism System, Shandong Provincial Advanced Award for College Campus Management, Shandong Provincial Model Colleges of Enterprise Education. Our party committee was awarded the title of “Pioneering Primary-Level Party Organization for Reinvigorating Shandong through Science and Education” by the Provincial Party Committee of Higher Education.
Starting from the first 95 students to the current 9,000 students, from the original 80-acre campus to the 1,000-acre campus today, from the original one single major to the current 32 majors, from training 95 graduates to today’s cumulative 40,000 graduates, SCTH has gradually developed and led the efforts to bridge its gorgeous transformation from an industry recruit to the forefront of the first camp of the national tourism education and created its own SCTH Model in the past 30 years.
Since her establishment more than 30 years ago, SCTH has been like a galloping power train, seizing the commanding heights of China’s tourism education one after another with its extraordinary entrepreneurial courage, creative spirit, and excellent wisdom.
What are the reasons for SCTH’s 30-year great-leap-forward development and beautiful transformation from a new beginner in higher education to a famous Chinese tourism school? First of all, thanks to the Party’s Reform and Opening-up policy , without which SCTH would not have come this far. Secondly, riding on the vibrant development of national tourism, especially Shandong’s tourism. And it is the fertile soil of tourism that has supported the growth and success of the young college. Thirdly, SCTH has correctly grasped the essence of tourism education, which means fostering virtue through education, making it a mission of serving the society and tourism industry, insisting on campus cultural construction, energetically promoting international exchange and school-enterprise cooperation to highlight the characteristics of tourism education.
Socialism with Chinese characteristics has entered a new era and Chinese people have realized the first centenary goal of building a moderately prosperous society in all respects. The whole Party and the entire nation are now marching in confident strides toward the second centenary goal of building China into a great modern socialist country in all respects. SCTH is turning 30. 30 years is a brief moment, flashing in the long river of time; 30 years is not short in the long course of history, enough to change many people and many things. President Xi Jinping said, “One who wants to stride ahead should not forget the path that was trodden. No matter how far we will travel and to whatever bright future, we should not forget what we have done and why we set out to do it.” Looking back on the past, 30 years of trials and hardships, 30 years of high spirit, 30 years of SCTH’s having cultivated graduates all over the country. Looking forward to the future, the integration of culture and tourism has become a new trend. The Party and the country have given new missions and responsibilities to the tourism industry, which has put forward higher requirements for the cultivation of tourism talents.
There is a long way to go with the development of tourism and we’ll make our unremitting endeavor. As tourism industry in China has entered a new transition stage, SCTH is faced up with new situation, new opportunities, new challenges, new tasks and new mission. All the faculty members of SCTH will be dedicated to serving the development of Chinese tourism industry, insist on college culture construction, vigorously promote the college enterprise cooperation and international exchange in order to fulfill the historical mission. We foster virtue through education as well as cultivate talent for the Party and the country, making every effort to create a highland for the innovative development of vocational education and become a high-quality provincial higher vocational college. Let the happiness aura of SCTH be more dazzling, and let this sense of happiness accompany every SCTHer’s life.